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As one of the world’s most influential business hubs, the Middle East requires expert attention. Business Extra provides those experts, as well as news and insights from The National’s esteemed team of business editors and reporters, who are on top of the markets, technology, the energy sector and more.
Episodes
Sunday Feb 07, 2021
Sunday Feb 07, 2021
To air a 30-second commercial spot during Sunday night's Super Bowl LV costs a minimum $5.5 million in what is the world’s most expensive sales pitch. Although the advertising spend remains eye-watering, this year's crop will look a bit different amid the impact of the Covid-19 pandemic.
Brands in the US have 'leaked' their Super Bowl commercials ahead of time even as some of the biggest legacy brands such as Budweiser and Coca-cola sit this year out. Newcomers such as the Robinhood stock trading app and website maker Squarespace are getting in on the game. So what does the most-watched sporting event reveal about the state of American consumerism and advertising? Co-hosts Mustafa Alrawi and Kelsey Warner discuss.
In this episode:
What is the Super Bowl? (0m 38s)
What changed this year? (2m 56s)
Featured commercials (4m 05s)
The Weeknd's contribution (10m 54s)
Brands in the US have 'leaked' their Super Bowl commercials ahead of time even as some of the biggest legacy brands such as Budweiser and Coca-cola sit this year out. Newcomers such as the Robinhood stock trading app and website maker Squarespace are getting in on the game. So what does the most-watched sporting event reveal about the state of American consumerism and advertising? Co-hosts Mustafa Alrawi and Kelsey Warner discuss.
In this episode:
What is the Super Bowl? (0m 38s)
What changed this year? (2m 56s)
Featured commercials (4m 05s)
The Weeknd's contribution (10m 54s)