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As one of the world’s most influential business hubs, the Middle East requires expert attention. Business Extra provides those experts, as well as news and insights from The National’s esteemed team of business editors and reporters, who are on top of the markets, technology, the energy sector and more.
Episodes
Wednesday May 31, 2023
How does Snapchat keep the GCC so engaged?
Wednesday May 31, 2023
Wednesday May 31, 2023
Snapchat long stood out among other social media platforms for introducing interactive user experiences such as filters and augmented reality features.
But today, with TikTok on the scene and Meta, Instagram and YouTube introducing products for creating content, the social media scene has evolved, technology has changed and audiences are different.
In this episode:
Engaging the MENA region and building loyalty (6m 29s)
The digital ads model and Snapchat revenue (9m 57s)
The future of Snap (16m 17s)
- Snapchat for Web is coming — here's what it means for UAE users
- Snap boosts hiring in Saudi Arabia as it taps into AR growth in Mena
- Snapchat Spotlight Middle East launch: everything you need to know about the platform
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