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As one of the world’s most influential business hubs, the Middle East requires expert attention. Business Extra provides those experts, as well as news and insights from The National’s esteemed team of business editors and reporters, who are on top of the markets, technology, the energy sector and more.
Episodes
Wednesday Jul 08, 2020
Wednesday Jul 08, 2020
For Google, it’s what you search for, what you watch on YouTube, the directions you prompt in Google Maps, that make it one of the biggest advertising juggernauts on Earth. Selling advertising spots across these channels made up 82% of Google parent company Alphabet’s first quarter revenue this year, $33.8 billion.
While advertisers are expected to have spent less in Q2 amid the Covid-19 pandemic, analysts say the world jumped five years ahead in tech adoption in just 8 weeks as we moved to remote working and learning. That’s good news for Google. In the words of Lino Cattaruzzi, Google’s regional director in the Middle East and Africa, “online became a lifeline”.
While advertisers are expected to have spent less in Q2 amid the Covid-19 pandemic, analysts say the world jumped five years ahead in tech adoption in just 8 weeks as we moved to remote working and learning. That’s good news for Google. In the words of Lino Cattaruzzi, Google’s regional director in the Middle East and Africa, “online became a lifeline”.
On this week's edition of Business Extra, Kelsey Warner and Mustafa Alrawi talk to Lino about everything Google.
In this episode:
Intro (0m 06s)
Google's role in a recovery (1m 08s)
The relationship between business and user data insights (9m 21s)
What is it like working remotely at Google? (17m 43s)
In this episode:
Intro (0m 06s)
Google's role in a recovery (1m 08s)
The relationship between business and user data insights (9m 21s)
What is it like working remotely at Google? (17m 43s)
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